Raw Portraits: Johanna Ljunggren

Self-care beyond the ego


Yoga teacher, creative consultant, writer, chef, advocate for sustainability, food sovereignty and social justice. Johannna Ljunggren demonstrates that you don’t need to fit into just one box to define what you do and who you are.

Raw Portraits: Johanna Ljunggren

Raw Portraits: Johanna Ljunggren

Self-care beyond the ego


Raw Portraits: Johanna Ljunggren

Yoga teacher, creative consultant, writer, chef, advocate for sustainability, food sovereignty and social justice. Johannna Ljunggren demonstrates that you don’t need to fit into just one box to define what you do and who you are.


ROWSE

1. Hi Johanna, could you tell us about yourself and your background? 

JOHANNA
I was born in Ecuador and adopted by Swedish parents early on. I lived with them worldwide, including Washington D.C., Iran, and Dominica Republic, before settling in Sweden. I left home at 17 and entered the fashion industry through a boyfriend. I worked as a fashion stylist for eight years until I became pregnant, which prompted me to leave the industry.After attending a pregnancy yoga class, I pursued an extensive three-year yoga teacher training course following the birth of my daughter.. Following a traumatic divorce, I attempted to merge my love for food with teaching but ultimately missed my creative side. This led me back to fashion and beauty as a creative consultant editor for Faith, Love, and Hope and writer for Vogue Scandinavia, among others; I am now almost in a complete circle with my careers.When I look back at my body of work, I see a common thread: exploring the simplicity of our bond with nature and questioning why we, as humans, make it so complicated.

ROWSE

2. How was your path towards a more sustainable and holistic lifestyle?

JOHANNA
Ten years ago, I contemplated a pivotal question: When did self-care become synonymous with ego-care? After teaching yoga for the past 25 years, I needed to evolve the concept. Self-care and meditation are crucial in our bustling lives, yet extending compassion beyond ourselves—to every living being—is equally vital. I now take yearly online courses at Cambridge or some other platform to expand my understanding of social justice and sustainability leadership. I have moved past the "me, myself, and I" culture of wellness and now seek out other sources for multifarious narratives about cultures. I am lucky to have met some very talented teachers and friends who inspire me, including farmers, Indigenous peoples, and creators from cultures different from the life that I led. 

ROWSE

3. How have your travels influenced your approach to wellness and sustainability?

JOHANNA
My travels have profoundly influenced my approach to wellness and sustainability. In Sweden, we have a broken food supply chain and have lost much of our knowledge about living in harmony with nature over the past 100 years. I feel this loss acutely whenever I visit my mother in the south of France or friends around the world.In many places, people are obsessed with nutrition but don't take the time to learn about seasonal products, the health of the soil or the production processes behind their food. 

ROWSE

4. How do you stay creative, fresh, and inspired while maintaining a healthy work/life balance?

JOHANNA
My mantra for balance includes sleep, reading, studying, closeness to nature, and writing. These practices help me stay creative, fresh, and inspired. Part of our lives needs to slow down, particularly our addiction to consumption and the production of non-essential products. Taking breaks from social media and media consumption is also crucial.Maintaining a healthy work/life balance redirects our energy to where it's genuinely needed. We must continue to act on many levels and refrain from becoming passive. Slow living isn't about doing nothing; it's about channelling awareness and being mindful of our actions and their impact. I can maintain my creativity and inspiration by focusing on these principles while leading a balanced and fulfilling life.

ROWSE

5. Many people first learned about you and your work through Detox Life, a platform healthy living. 

JOHANNA
I turned the page on the "Detox Life" chapter about five years ago. The platform has served its purpose. An analogy often used is the flight attendant's instruction at the beginning of each flight: "Put your oxygen mask on first before helping others." We seem to have forgotten that a "first" implies an "after." When do we let go to help others? This shift in perspective has deeply influenced my daily practices and routines. I now focus more on actions beyond personal well-being to contribute positively to the wider community. One of my biggest concerns in the fields of healing and wellness is that many innovators still need to operate within competitive systems for attention, funding, and business. This competitive nature can detract from the true essence of healing and helping others.True "Detox Life" now means balancing self-care with community care. It's about creating space for personal regeneration and meaningful contributions to others. This approach shapes everything I do, from my work to my personal interactions, ensuring that my efforts are not solely inward-focused but also outwardly impactful. 

ROWSE

6. What are some practical tips you can share for someone looking to make their life more sustainable?

JOHANNA
Sustainability is a local concept, meaning that a practice or system might be sustainable in one part of the world or for one culture but not necessarily in another. Therefore, examining the systems supporting any product or lifestyle choice is essential.Take food, for instance—something we all need to consume to survive. Learning more about the food we eat can significantly impact sustainability. One important step is to assess the value chain: Does the product support a sustainable value chain? For example, in Sweden, most vegetables come from greenhouses in Almeria, Spain. This system is fundamentally extractive, often involving modern slavery, and produces around 33,500 tonnes of plastic waste annually. By choosing not to support such industries, we can make a difference. This approach to examining sustainability can be applied to everything you consume, from clothes to electronics. We can collectively contribute to a more sustainable world by making informed choices.

ROWSE

7. How did you first discover ROWSE? What do you like the most about it? Any favourites from the range?

JOHANNA
I work with beauty brands, and ROWSE always stood out as a true pioneer and supporter of a more natural approach to beauty. From imagery to product, everything about ROWSE is harmonious.I am particularly impressed with their ingredients and formulas. They prioritize natural, high-quality components that are both effective and gentle.I haven't tried all the products, but the Tangerine Cleansing Balm is delightful for its skin benefits and scent; the Organic Rose Water is a staple on my bedside table; and the Eye Contour Serum is something I take with me everywhere. I use it under my eyes and at the creases of my mouth.

ROWSE

8. We're also curious about your daily skincare routine. Could you tell us about it?

JOHANNA
Because of my job, I constantly rotate products, which allows me to try a variety of formulations. I love incorporating complex formulas into my routine, such as face oils and serums, probiotic mists, active serums, and cooling eye creams. I focus on supportive skincare that aids the body's natural production of essential substances.My mantra is to find products and routines that enhance "skinsecurity," which brings out to my inner glow.

ROWSE

9. Your work highlights the importance of nutrition. How do you develop your recipes, and what role does seasonal and local produce play in your cooking?

JOHANNA
As aforementioned, I think it's tricky when we, as lifestyle creators, talk about nutrition and health on our platforms, as our impact is not always holistic. Having gotten that out in the open, I LOVE to grow vegetables and herbs and cook them. I used to have a mantra during the Detox Life years that was "play with your food to open your mind." It's still relevant.I have what a friend called "spice hands," while my chopping tactics may not be the best, I make up for it with my ability to season and touch the food. I advocate for seasonal and local foods but am also acutely aware of the social injustice that saturates the supply chains leading to food deserts in almost every country. Unfortunately, eating healthy often requires more money today.

ROWSE

10. What are your future goals? Any new projects you're excited about?

JOHANNA
Together with Charlotte Manning, I have just launched Food For Thought Retreats. I've long envisioned combining ecology, storytelling, culinary arts, and movement with crucial topics like climate decline and social justice in my work. I wanted to create a space for people to explore these ideas, something beyond a retreat, where they could move beyond the drama of the self. With these retreats, we invite guests to embark on a personal journey and form meaningful connections with the world around them. Additionally, I aspire to write more. I have been researching an article series about waste colonialism in Ghana, my summer project to finish. I am also excited about working on fun and creative stories for Faith, Love, and Hope.

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