Inside ROWSE
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So many people don’t smile anymore. They’re made-up, constructed, but they don’t really smile, ever. And the smile, that’s the most precious jewel we have. It outshines any diamond. That’s beauty to me. And that’s what I want to pass on to my grandchildren. That’s what I talk about. That’s why ROWSE speaks to people, because the brand is like that. It’s really, deeply inspiring. That’s why I’m an advocate for ROWSE. It expresses a beauty that lifts you.
What struck me during that first gathering was the incredible ease. Everyone felt comfortable, relaxed, accessible, even among people who didn’t know each other. They shared this common love for the brand, its vision. Through that, they found a shared philosophy, a kind of joy in meeting someone who shares something important. That’s precious. And again, it ties into this idea of slow time. It was a very pleasant moment, a kind of counter-rhythm to today’s fast pace, being online, doing everything in three clicks. This was the opposite. Even if people only stayed half an hour, the time felt spacious, generous. And that’s rare.
As for rituals, I'm not naturally someone with a lot of rituals, but for the first time in my life, I actually have one. I never forget it: my Regenerate Night Serum in the evening, and my cleansing routine. Yesterday I went horseback riding, it was super dusty, and when I got home to Paris, I had to cleanse my face with the Jasmin Cleansing Balm . It was all black. I felt so much better afterward. And I can't live without it now. I look in the mirror, and my face is more radiant. Sure, I still have all my wrinkles, and I’m too tanned because I spend too much time in the sun, but I don’t care. When I smile, people say, “Your smile!” That’s it. That’s the thing.
I sometimes go to a tiny organic studio near my house, it uses these completely unknown brands. Last time the woman told me, “You have amazing skin.” And I almost laughed because I’ve never put anything on my skin in my life, except ROWSE.
Well, right now in my Paris garden, my husband planted three potato plants. They’re growing among the roses and everything else. He says, “I don’t know how many kilos we’ll harvest.” I have no idea, but it makes me smile. At first, when I started gardening, I wanted everything white and green. Now it’s all colors. And it’s better that way. Less perfect, but more... alive. You feel more at home in it. And I think the ROWSE garden today is a comforting garden.
So many awful things are happening in the world, it needs to be a refuge. We have a duty to create refuge, not just for ourselves, but for our children, our families. It’s essential. In order to be generous, to give, well, we need to feel full. And to be full, sometimes, you need to be just a little selfish. So you can give more. Someone told me that when I was thirty, and it stayed with me for life. They said: “Take care of yourself, and you’ll take better care of others.” It’s true. That could be ROWSE’s message: Take good care of yourself, and you’ll give more. You’ll shine more.
To shine in the sense of being inspiring. And ROWSE helps you do that.