Raw Portraits: Sarah Wood González


Grounded in daily rituals, a light hand with makeup, and beauty that supports rather than transforms, her perspective is rooted in care, balance, and intention. We spent a day with her, exploring the rituals that bring balance and intention to her everyday.

Raw Portraits: Sarah Wood González

Raw Portraits: Sarah Wood González


Raw Portraits: Sarah Wood González

Grounded in daily rituals, a light hand with makeup, and beauty that supports rather than transforms, her perspective is rooted in care, balance, and intention. We spent a day with her, exploring the rituals that bring balance and intention to her everyday.


Sarah Wood González is a style and culture writer and founder based in New York City by way of Edinburgh, Barcelona, and Michigan. She has written for The New York Times, Vogue, Financial Times, and Condé Nast Traveler, among others, exploring surprising cultural phenomena and aesthetic shifts — and what they reveal about the world we live in.

Sarah Wood ROWSE favorites

  • The Tinted Glow Serum is so light and delightful. I think of it as an essential part of my daily skincare, often forgetting that the Goji-derived exosomes are working for my skin while it gives me glowy coverage as a makeup product too. 
  • The Tangerine Cleansing Balm was the first ROWSE product I had ever used and I instantly fell in love. I was blown away at how hydrated it made my skin feel and the bright citrus smell stays with you all day.
  • My hardest working product is the ROWSE Lip & Cheek tint which I use every single day, it's the perfect double-duty product. I don't wear very much makeup, so adding a bit of color to my cheeks and lips really makes a big difference. As my skin is naturally rosy (something I loathed when I was a kid but now have come to embrace) I love to amplify my natural coloring with these beautiful pinks and reds and take so much comfort knowing the natural ingredients mean it's safe to go on my mouth. 

I am the most true version of myself when I am surrounded by beauty and in motion, be it traveling, collaborating, creating, or moving my body. The best is when I get to combine all of these at the same time, be it writing a story about a creative I admire or meeting shiny wonderful people in a gorgeous place, like when I joined ROWSE on a trip to the Faroe Islands and met @Nuria, @isabella, @ZoeSuen, and @Florence. I also get energy from collaborating with friends on special projects, like posing for these photos taken by my friend @Chloefrostsmith at @Penicuikestate, and creating beautiful experiences together, like when my husband and I renovated our flat in Edinburgh or started hosting guests at our cottage in the Catskills in upstate New York. 

To counterbalance my at-times frenetic energy, I also need to find stillness. For me, doing my morning pages (a three-page free-writing exercise designed by Julia Cameron from The Artist's Way) is how I create order from the disparate threads in my mind and weave a sense of peace and clarity. I cannot go a day without it. If I'm anxious or stressed my husband will always ask me: Did you do your journal? And if the answer is no, I know exactly what I need to do next. 

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