This project stems from a careful observation of nature and a clear intention: to preserve the essence of ROWSE’s products and highlight the intrinsic beauty of the natural ingredients that compose them. We have gathered elements of nature and placed them in dialogue with ROWSE’s products, seeking what unites them: purity, honesty, and the absence of synthetics.

We wanted to preserve the authenticity of its shape, texture, and color, and let it speak for itself. It is a conversation between what grows wild and what is consciously formulated.

Like minimal sculptures, each composition explores the duality between living nature and natural cosmetics. Every image invites you to pause, observe carefully, and recognize that when all originates from the same root, this duality fades away.

Creative Direction: Anaïs Loran, Rosa Borrell & Cèlia Andrés
Photography: Anaïs Loran & Rosa Borrell
Art Direction: Cèlia Andrés
Lighting: Anna Port
Retouch: Paula Ibañez