We believe beauty isn’t just how you look today, but how your skin thrives tomorrow. At ROWSE, longevity, biotechnology, and scientific integrity are not trends: they are our foundation. We craft clean, plant-based skincare whose ingredients and formulations are designed to support long-term skin health, aging gracefully, and a resilient, glowing you.
How it all started

In 2018, on a particularly grey Parisian afternoon, two creative: Nuria Val, a traveling photographer, and Gabriela Salord, a beauty-industry marketer; found common ground in their love for plants and their fascination with longevity: How natural ingredients can be optimized through science to preserve skin health over time. ROWSE was born out of a desire to celebrate raw beauty, responsibly and intelligently.

Our Community, Shared Mission

We are more than products. We are a community of people who believe in beauty that lasts, beauty that’s kind to the planet and honest with its science. Together, with skin experts, botanists, biotechnologists, creatives, and plant-lovers, we explore what it means to age well, naturally.

Through Les Jardins de ROWSE, we nurture this community further: spaces, both physical and digital, where people can gather, learn, and exchange ideas around plants, science, and longevity. It’s where rituals are shared, creativity blossoms, and collective inspiration grows.

Concept of beauty

Our quest for beauty is intrinsically linked to our quest for truth. Inspired by nature’s reality and honesty, we bring you a collection of plant-based essentials so you can effortlessly create your beauty routine. In the purest possible way. Regardless of your skin type, gender or age. For your face, your body and your hair.

Longevity-First Skincare

We don’t chase temporary glow; we invest in long-term performance. We develop formulas that support cellular health, protect skin structure, and minimize damage from environment and time. It’s about maintaining skin’s vitality, elasticity, barrier function; and helping you age well.

Science-Backed Botanicals & Biotech

Every ingredient is selected for its proven benefits. We combine plant-derived actives with cutting-edge biotech innovations: sustainably sourced peptides, microbiome-friendly botanicals, antioxidants, and skin communication modulators. Each formula is tested in labs (in vitro, safety & efficacy) and assessed for long-term impact. We believe small ingredients, well understood, have enormous power.

Minimalist, Clean & Thoughtful

We strip away the unnecessary. No fillers. No harsh synthetics. Just effective ingredients, transparently disclosed. Each product plays a part in your routine; versatile, potent, and designed to be combined without conflict. Skin, body, hair; all treated with care.

Ethics, Quality, & Sustainability

Born as a tribute to nature, ROWSE has sustainability at its core. We believe that respecting the planet and its people is an everlasting process towards the better. Therefore, our green ambition goes through perpetual changes and readjustments to become the most ethical and conscious beauty choice.

Manufactured in Spain

Using gentle, low-impact processing (cold-pressed or similarly mild methods), with fresh batches to ensure potency and freshness.

Traceability & Transparency

Knowing where our plants, biotech actives, and formulations come from including lab testing and ingredient origins, is essential.

Clean & Vegan

Organic wherever possible; cruelty-free always; minimal processing; sustainable sourcing.

Packaging with Purpose

Glass over plastic; recycled materials; striving to reduce waste.

Sustainable Partnering

From ingredient harvest to packaging and shipment, every step is an opportunity to reduce environmental impact and give back.