Located in the Delta del Ebre area, an almost unspoilt Mediterranean landscape in the south of Tarragona, L'Oliveta is a magical place, a piece of land that invites you to slow down, be at one with nature and enjoy life's simple pleasures. It’s a retreat and an open space where to share and celebrate happiness and love, family and friends, nature, art, and beauty in all their forms. And it's also the garden where Nuria Val, our creative director, gives shape to ROWSE’s universe.

Surrounded by centuries-old olive trees, fig trees, hardy plants and aromatic herbs such as rosemary, thyme, lavender, verbena, and basil, it’s a feast of colors, smells, textures and sounds that invites you to reconnect with nature and renew both body and mind. It's a place of calm where you can surrender to your senses, walk barefoot on the ground, and live un synchronicity with the rhythms of the seasons. Making firewood in winter, collecting rainwater in spring, cooking outdoors in summer, and gathering family and friends in autumn to harvest olives to make olive oil: L’Oli de L’Oliveta. "Nothing else is needed here,” Nuria remarks. “The important thing is to be present. To connect with nature and with myself. I don’t want to miss a single sunrise or a walk with my daughter at dawn when the plants release their scent. For her, and for us too, it's a fantastic place to explore and learn. It's truly inspiring".

Abandoned for 30 years, the property has been gradually restored by Nuria and her partner, photographer Coke Bartrina, as an extension of their conscious lifestyle. With sustainability at its core, the house has been designed according to the principles of traditional Mediterranean architecture, with simple lines and raw materials such as wood, stone, and ceramics sourced from local producers. It also features solar panels and rainwater tanks to minimize the environmental impact. The planting has been thoughtfully considered too, with a base of tough, drought-tolerant shrubs. It’s a reflection of Nuria’s commitment to simplicity, minimalism, beauty and honesty.

Aligned with this philosophy, the Oliveta Collection has been created as a tribute to the land. It’s a way of giving back to nature for everything it offers us, honoring its ability to provide beauty and renew us both body and mind. The collection includes a facial scrub and body and hair scrub made from olive seed powder and natural fig and basil scent; a solid soap made with rosemary leaves and lemon aroma; and an aromatic candle with verbena essence that exudes pure freshness.

Using L’Oliveta extra virgin olive oil as its main ingredient, the collection marks the culmination of a dream in which little Olivia, Nuria and Coke’s daughter, has also participated, as she has illustrated the collection’s packaging with the colors that best represent the essence of this magical piece of land—the ochre of the earth and the green of the plants.