Hi Rowse, Agnès here! We are an art label based in Barcelona co-founded by Aurora González and me. We both come from the south of Spain but we met in Barcelona, our enthusiasm for art led us to get together. We come from different professional fields, but we work together for projects such exhibitions and collaborations. We have recently partnered with Lydia Monterde, who works at Agnès as a graphic designer.

This project had been brewing in our heads for a while. We are both very enthusiastic about art but we didn't like the way it’s being managed, so elitist or so punk, so incomprehensible or so pedantic. We were also seeing a lot of talent outside galleries, on private studios, and questions arose: Why are galleries sleeping on these artists? How are people going to find out about them? How can collectors discover them? These artists usually don’t have much time to work on their network, their media or their portfolio, so we decided to handle that for them.During that time, we both were hoping to find a job in an art gallery in Barcelona. I got an interview with one gallery owner who confessed to me that she was done with it, that she was looking for something fresh that could revive the gallery and that she was open to lend me her space. At that moment I realized that it was time for this project to happen and I contacted Aurora. All we had was an Instagram with no followers, very little money and two weeks, but it was the time to test our vision and see if it could work!

We would like to propose a more attractive and accessible cultural offer. Through our management we develop, promote and connect emerging and mid-career artists with audiences, collectors and institutions.As the project evolves, we are working to create a platform for discussion and information about the path that culture and contemporary art has taken and is taking, how it is being influenced and how it influences everything that happens around us. We seek to stand out and break away from the elitist atmosphere and verbiage of institutional art to make it accessible, meaningful and understandable to everyone!

We have a defined aesthetic line, but it is not something very strict or definitive. In terms of disciplines, we are currently working with sculptors and painters. We are very attracted to abstraction but we also value figuration. What our artists have in common is an ego-free work, they tend to talk to us about more metaphysical and universal concepts that many can easily reflect on or identify with. We like artists who have a discourse and are clear about what they want to express and how to do it, and offering something relevant to the widest possible audience.

The freedom and tranquility we can offer to an artist, the peace of mind of being able to create work while being supported. If a gallery wants to give you a wall to show your work, it can become a stairway to tranquility by allowing you to do the only thing you know how to do with total certainty. It's only money that generates spaces for freedom and it is from here that one can think more.

In general terms, since the beginning of history as we understand it, art has had three pillars: commercial value, social value and essential value. We felt that the essential one was fading, so we gave more importance to the fact of teaching and sharing points of view in society. Thus artists grow, society learns, and art makes sense, closing a circle. What sense would a Hopper painting make if people didn't know what loneliness was, or a Klimt kiss if no one knew what a kiss was?

One of the biggest challenges is to confront today’s superficiality and immediacy. People used to meet and talk about work and new projects, which helped create bonds and discourse. Now with social media, there are 20 cell phones taking the same photo, anxiously generating an Instagram story, and with it, mass consumption, which becomes nothing without distinctions and, at the end, leads to oblivion. To exist in these platforms is very simple, but to remain in someone's mind is not that easy.Art as an entity per se, is becoming something very superficial and fast. It must ‘look good’ and requires an overproduction that sometimes forces artists to become content generators.

I do, especially because I also work as a model. It's really simple: I cleanse my face, moisturise and I use ROWSE’s Eye Contour Serum, both in the morning and in the evening. My skin is very, very sensitive to the sun, so when I’m on my bike or I’m skating around the city I always carry ROWSE’s SPF30 Mineral Sunscreen in my pocket.

I have a morning and night routine. In the morning I apply ROWSE’s Eye Contour Serum with vegan hyaluronic acid and sunscreen, in that order. At nighttime I use a facial cleanser that doesn't dry out the skin too much, then the Eye Contour Serum, a retinol serum, and a moisturizer with collagen.

As a graphic designer, one of the things I like most about ROWSE is the packaging. It's simple, elegant and has a beautiful chromatic range. The website is also beautiful and offers a very pleasant and simple user experience. And of course, the fragrances. I love the scent of the Forest Body Balm and the Summer Candle, just to name a few!

We are working hard to lay the foundations and open up to more than just management and exhibitions during this summer. We want to build a platform for dissemination and debate on contemporary culture and open up internationally as we are receiving a lot of support and the project is getting a lot of acceptance and nice proposals.