A beauty routine that is more conscious
of people and the planet.


The beauty industry has been largely unregulated for decades, and thousands of harmful chemicals lurk inside personal care products (in Europe more than 1,400 chemicals have been restricted, but the U.S. has only banned 9). Because we care deeply about people and the planet, our raw plant-based ingredients are 100% natural and organic, vegan and chemical- and cruelty-free (there are no phthalates, sulfates, silicone, parabens or animal byproducts). We are also advocates for traceability, and work with distributors that responsibly source our ingredients — such as argan from the deserts of Morocco, camellia from the forests of China and rosehips from the Andes mountains. 



Guided by minimalism and a less-is-more approach, our product line is made up of multiuse essentials. Some of our products feature powerful ready-to-use formulas (such as an antioxidant-rich body oil designed to nourish and protect the skin), while others consist of cold-pressed and unrefined vegetable oils (from hydrating avocado to soothing sesame), essential oils (collagen-boosting lavender and regenerating rosemary), floral waters, clays and plant-based powders (baobab, matcha and green coffee). They can be mixed and matched based on your creativity and skin’s needs, or you can use our inspired recipes. 



Driven by aesthetics, our refined packaging evokes a sculptural art object. But how it’s made is as important as how it looks: Our packaging is recyclable and reusable, and consists of less than 10% of plastic. Our aim at ROWSE is to be as kind to the planet as we are to our skin, and we are continuously searching for new and innovative ways to reduce our environmental impact. Our goal is to be completely plastic-free by the end of 2020.