At Home with Simay Demirel
Sales at JACQUEMUS
@simotto
Simay is native from Istanbul but a true Parisian at heart. She’s been living in the French capital since 2016 where she studied Luxury Brand Management.
Passionate about Fashion, she believes in a more sustainable future for the industry.
She’s been part of Jacquemus' team for two years now and occasionally works as a model for brands that share her values.
For ROWSE, she’s sharing her beauty routine and tips.
Town - Paris
Skin type - Dry
Favorite plant - Orange







How would you describe your skin?
I have atopic dermatitis so my skin is very dry and sensitive. It changes depending on the season though.
What’s your daily beauty routine?
I like to add or remove products from my routine. But there are a few ones that have become my must-haves: cold-pressed coconut oil for face, and shea butter for body. Most soaps leave my skin dry so in the morning I simply wash my face with some water and immediately spray some of ROWSE's Neroli Water for hydration. I then apply a combination of oils that are rich in texture such as coconut, cotton and shea. I never leave without a sunscreen and during the day i make sure I drink lots of water! Once I'm back home, I remove my makeup with Bioderma's Crealine H2O micellar water and wash my face with a cleanser. Before bed I usually massage my skin with an oil of my choice, this week i’m trying ROWSE’s Sesame Oil and loving it so far!
And when you travel?
Climate change can give my skin discomfort so I always carry a beauty bag with my essentials with me. In addition to my everyday products, I bring along serums that‘ll help give my face some glow.
What’s your vision of beauty?
I feel when we’re in a good place, not only the way we see the life around us changes for the better but also the quality of our skin. Beauty to me is a combination of a mind at ease, a well balanced diet and a personalized care.
How do you take care of your hair?
I love Ogx nourishing coconut milk shampoo and conditioner. After a shower I also like to apply a few drops of ROWSE's Argan Oil on my hair ends.
What are your favourite ROWSE products and beauty recipes?
ROWSE's Organic Neroli Water, definitely! I spray it all over, the scent is so summery and fresh.
Simay's ROWSE routine




Organic Neroli Water




The Green Aventurine Facial Roller & Gua Sha kit




Organic Lemon Essential Oil




Sesame Oil - 100% Organic Cold-Pressed
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